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Direction
This section looks at the direction of our organisation. It helps us to consider:

who is leading the
   organisation


where we are going


how we intend to get there


who will be involved or who
   will help us


the principles and policies
   that will govern our behaviour


how we intend to keep within
   the law


Broadly speaking this is the role of our management committee or board of directors. Whilst senior members of staff may have a role to play in directing the organisation, ultimately it is the management committee or board who must take responsibility and make final decisions.

Direction sets the framework
within which people make things happen. Direction is not the same as management. The word 'management' comes from  the Latin word for 'hand' and it is helpful to think of it as meaning 'hands-on' or 'practical'. Direction is much more 'brain-on', to do with thinking, knowing, being aware and monitoring.

Direction means:



making sure that strategic and operating plans exist and have been developed with the appropriate participation of stakeholders

having up to date knowledge about the needs of clients, users, funders, staff and volunteers


knowing what has to be done to meet needs and making sure that it is done


reviewing plans, needs and
activities at regular intervals to make sure that they fit together and that we meet legal requirements

The 'Need, Plan, Do, Review' cycle is just as important in Direction as in every other aspect of running an organisation. We need to know where we are going so that we can undertake appropriate activities, measure progress and identify if the needs of our stakeholders are being met. 

 

DIRECTION
Governance
Governance is concerned with overall accountability for keeping the organisation on the right path. It is the responsibility of our voluntary directors and committees to ensure that the organisation has clear purpose, objectives, strategy and policy. It is about shaping decisions, ensuring that the organisation is well-managed and giving guidance.
Purpose
Purpose is the statement of our reason for existence and our vision for the future. It addresses the set of circumstances which make our organisation necessary. It also says what we're trying do about it.We need to be clear about the purpose of our organisation - if we're not doing something special, why do we exist?
Strategy & Policy
Strategy is the way in which we decide how existing resources - people, money, information and equipment - will be used to achieve our stated purpose. Making these decisions involves understanding all of the internal and external factors that may affect us. Policy is the set of guidelines we set ourselves - guidelines for action and behaviour, translated into rules and procedures.
Staffing
Staffing is about deciding what kind of people we need and how they should be organised. It's also about setting policies for how people should be recruited, managed, recognised, rewarded and looked after.
Culture
Culture is the sum of an organisation's attitudes and behaviour, both official and unofficial. It can also be described as the unwritten code of practice governing the way we think about and treat colleagues and our service users. Sometimes culture is described 'as the way we do things around here'.
Legislation & Regulation
Knowing our obligations and liabilities is part of being clear about how our organisation is governed. The Board or Management Committee and the staff are accountable for any failure to comply with legislation.
 

 

 

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   Direction Back to Top of Page Content Page Stakeholder Satisfaction People We Help Direction Purpose Processes Managing People Positive Impact Impact on Society Previous Sample PageNext Sample Page *